The Story. In 2010, a devastating earthquake hit the small island of Haiti. A group of Goucher College students was so upset by the devastation of this disaster that they developed a group called Imagine More: A Haitian Relief Effort Sponsored by Goucher Students. The students raised money over the course of a couple of months, with all donations going to Haiti. They went out into the community to find sponsors that would donate products/services for a silent auction that they were presenting on campus.
The Design Solution: The logo mark and the marketing materials centered on the concept of human connection and empathy. The word Imagine consisted of a whimsical typeface since the focus was on imagining or helping to create something better for Haiti. More used a contrasting, bolder typeface representing substance, hope, and a chance for stability in an unstable situation.
Imagine More’s purpose was to raise funds for all residents of Haiti but the imagery used was of an adult and child’s hand overlapping. This image served as a double entendre. The two hands represented the parents and children of Haiti, and hands reaching out to aid the island’s children (which was one of the main targets in the marketing materials).
The Goucher students had a small budget, so the marketing materials were designed in black and white and were printed on natural, earth-toned colored paper stock to communicate a sense of warmth. With the concept’s focus on human connection and empathy, the emotional connection made the logo and materials a true success as the students raised $10,000 for Haiti.
Shown: Logotype, thank you card, flyer, and poster
Imagine More Logo
Brand and Logo Design Development | Graphic Design
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