The Goucher logo was designed using the classical font Bembo representing the traditional history of the college’s expression of its traditional liberal arts curriculum in combination with the modern typeface Neutraface which represents the school’s innovative spirit and openness to try new ideas such as the building of The Athenaeum and the college’s requirement for students to study abroad before graduating.

The design of the new identity combined the traditional values of the school as well as its forward thinking edge. The development of the new identity included a variety of collateral pieces.

Shown: The school’s new logotype, the brand standards guideline, the Powerpoint introductory screen, the Communications Guide that was distributed to the various departments on campus, and signage for the school’s main entrance.


Goucher College Identity


Goucher College

What We Did

Identity and Logotype Design | Graphic Design | Brand Management

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