Overview

As the brainchild of Marcia McCray, the Hug-a-Plush™ (HaP) brand consists of OOAK (One-of-a-kind) plush toy creatures and line of other products. In 2009, the line started as illustrations. As a result of her desire to combine her artistic talent and sewing skills from her background in fashion design, Marcia’s vision expanded to include unique, adorable creatures as they were designed to be loved, embraced, and to bring laughter, warmth, and happiness into the world.

The brand was developed to be bright, colorful, quirky, and whimsical. Each creature was made with new and or recycled fabrics, with no two creatures being exactly the same. Each handmade creature possesses a unique personality trait with interests as well as likes and dislikes. The brand will be re-released to the public in 2018.

Shown: The HaP logomark, floral illustrations from the first HaP website, cropped view of reproduction artwork, poster design for the black series, and a couple of plush creatures from the collection

Project

The Hug-a-Plush Brand

Client

Marcia McCray Omnimedia

Services Rendered

Brand Development | Product Development | Web and Graphic Design

Photo of child holding Hug-a-Plush creature:
Courtesy of Blog a La Cart

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