Artist James E. Murphy founded Something For Your Soul (SFYS). He struggled to find the next step in his business. Like many small business owners, he had the challenge of envisioning and positioning his company for future growth. We began the branding process by throwing practically everything out the window (except the very foundational cores of his company) and started with a fresh, clean slate. We used our process of returning to his basic foundational philosophies and his business’s existence. We took him through our five-step signature system using TBNA’s proprietary tools to help guide him through the branding process.

Through consultation with TBNA, James gained greater clarity on leveraging his company through a deeper understanding and connection with the SFYS brand and its customers. He began applying his brand to his business operational structure and marketing efforts. We also developed an action plan that positioned SFYS for future growth. Based on the insights unveiled during the consultations, we were able to give him a genuine, transparent identity that speaks volumes of the true essence of his brand.


Something For Your Soul Rebrand


Something For Your Soul

Services Rendered

Brand Consultation | Brand Development | Tagline Development | Logo Design

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