Midtown Community Benefits District is a non-profit organization that assists four communities in Baltimore City providing the communities with services such as safety patrol, tree planting, bulk trash removal, and maintenance of each of the four communities’ streets. TBNA reviewed Midtown’s previous communications and consulted with them regarding their brand and how they communicate with their target audience. The result was a better understanding of MCBD’s offerings, its philosophies, and what it stood for.
Shown: Annual report brochures and the fall postcards
As a result of meetings with the client, we suggested a more personable approach to their communication efforts and the establishment of specific keywords to use in their internal and external efforts of dealing with the employees, shareholders, and the public. Through brand consultation and using the keywords to describe what the organization stood for, we developed and designed the annual spring and fall Town Hall Meeting postcards and the trifold annual report brochure inserts placed in the Midtown’s residents’ water bills.
Project
Midtown Community Benefits District Semi-Annual Postcards and Annual Report Brochures
Client
Midtown Community Benefits District
Services Rendered
Brand Consultation | Graphic Design
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