At The Brand Naked Agency™, we focus on your brand holistically, not just on one aspect. We help people willing to go naked and deep helping you to thoroughly develop, clarify, and connect with your brand internally first and then on the outer. We then use that connection to help you communicate it effectively to your audience. Creating connection and interaction within as well as between your business and your customers is what matters.
THE BUTT-NAKED PACKAGE
For: Businesses that are established and have been around for a while with an established brand culture, established customer base, shareholders, and employees. These businesses want to rediscover or rebrand their organization entirely altogether.
The Butt-Naked Package (BNP), is the big kahuna, consists of all three packages, and is dedicated to building or rebuilding from the ground up. This package is more time consuming than the others. The BNP includes ALL of the following:
- Just the Undies Package
- Go Shirtless Package
- All Dressed-Up Package
Package Time Allocated: Estimated time 6–18 months
THE JUST THE UNDIES PACKAGE
For: Businesses that are established and have been around for a while with an established culture, established customer base, and employees. These businesses want to rediscover or rebrand their organization by gathering insightful information and research to help them in the rebranding process as well as for future endeavors of the business.
The Just the Undies Package (JTUP) is about gathering insights and research from your employees, other shareholders, and your customers. Receiving feedback is an eye-opening experience in the JTUP package which enables you to better position or reposition your brand in the marketplace. The information gathered at this stage is a major force in driving your decisions and strategies for both the present and the future of your business.
- Research
- Language Audit
- Current Brand Audit
- Competitive Analysis
- Customer Analysis
Package Time Allocated: Estimated time of 3 weeks – 3 months
THE GO SHIRTLESS PACKAGE
For: Businesses that need help in bridging a deeper connection between their customers and their brands—from micro to large businesses
The Go Shirtless Package (GSP) consists of developing a strategy for your brand’s messaging and making sure that what you’re communicating is in alignment with your brand promise. Developing or revisiting your brand’s foundation is what makes the execution of your brand’s marketing consistent and easier to create as well as communicate effectively. Strategy and execution move your business to the next level adding more credibility to your brand and allowing you to make relevant, consistent, connections with your customers.
The GSP is about either revisiting what your brand’s foundation is built upon or developing a foundation if your brand is new.
- Customer Persona Development
- Discover and Apply Brand Archetype To Market and Position
- Brand Messaging / Tone of Voice
- Tagline Development
- Brand Positioning [includes plan of action]
- Content Marketing Strategy [includes plan of action]
- Internal Brand Communications
- Integrated Brand Marketing Communications [includes a plan of action applying consistent brand messaging across all
touch points of the brand both internally and externally] - Best Practices Playbook
- BrandPrint Playbook™
Package Time Allocated: Estimated time of 3 weeks – 6 months
ALL-DRESSED UP (Or à la Carte Items)
For: Businesses that know who their customers are and how to connect with them effectively; have a strong foundation of their brand strategy, personality, and voice; and are aligned with their brand positioning, brand foundational building blocks, value proposition, and unfair advantage both internally and externally
All-Dressed Up (ADU) consists of the expansion or the external aspects of your brand—such as your marketing materials—and is customized specifically for your business. The ADU requires the least amount of research and in-depth strategies as the other packages since the former and latter should be established before you reach this stage. Below are just a few samples of what we can offer your business. For more information about our other offerings, please contact us via our Project Inquiry Form or email us at StandOut@TheBrandNakedAgency.co. The ADU is more about the final details of your brand and is where logic and intuition intersect.
- Logo Design
- Stationery Design
- Brand Usage Guidelines
- Digital Strategy
- Website Strategy and Design (Mobile/Responsive Ready)
- Annual Reports
- Editorial Design
- Book Design
- Posters / Flyers / Brochures
- Email Strategy and Design
- Direct Mail Materials
- Media Kit Design
- Infographic design
- Illustration
- Icon Design
- Print / Digital Advertising
- Packaging Design and Labeling
Time Allocated: Various time frames. Contingent upon which items are selected.
I only want specific items from certain packages. Do I have to purchase an entire package?
Nope. You can do individual items. We do offer a la carte services so you don’t have to feel like you’re trapped into a package when everything in that package doesn’t apply to your business. Fill out and return the Project Inquiry Form to us, schedule an appointment, or call us to discuss your needs.
How long will it take for my project to be completed?
It depends on the project. Timelines can vary from 3 weeks to 18 months.
I need a logo for my business. How much will it cost?
No two businesses are the same. What one business may need may be different from what another needs. For this reason, we never give a set price until we go through a screening process to discover more about your business. There are various factors that come into play when we price any project.
How can we get in touch with TBNA for workshops or speaking engagements?
Oh, that’s an easy question! You can email us at StandOut@TheBrandNakedAgency.co.