For a marketing strategy with laser-focused execution that works, you need a plan to reach the right customers. So what do you do first? Create your business’s ideal customer avatar. Many businesses fail to plan their marketing around their ideal customers which cause hit-or-miss opportunities and results. The Ideal Customer Avatar Master Plan (ICAMP) worksheet is designed to help you:
- gain clarity on exactly who you want to target your products and services to;
- get in alignment with who your customers are, what they want or need, how they live, what they do, etc.;
- think about how you can craft your brand’s messaging to cater specifically to your ideal customers;
- help you create segmented audiences for your brand so you can speak directly to the pain points and express solutions that your business offers them; and
- create a marketing plan that will actually connect and be relevant to the needs and wants of your ideal customers.
Become laser-sharp on who it is that you’re called to serve with this worksheet. This is one of the first steps that you need to take before developing and executing your marketing strategy. In the ICAMP packet, there are three sets of blank avatar profile charts in case you have more than one avatar. Fill out the form below to get your free ICAMP worksheet packet.