Bare. Naked. Vulnerable.
- acceptance of your business’s quirks or idiosyncrasies
- gaining and developing confidence
- using your unfair advantage, and
- discovering and utilizing your uniqueness in a noisy marketplace where businesses are trying to copy one another.
It’s about you delivering transformation in your customers’ lives while making a profit (and no, making a profit is not a bad thing).
After all, it is one of the reasons you’re in business.
In the previous post Bare It All, I mentioned of entering into an age where business is no longer done as usual by emulating exactly what someone else successfully does and adopting it fully as your own. Welcome to the new age of experimentation and innovation. This is the time to follow your own path with your own brand guiding you as you embark upon innovation and discovery. In this new age, innovation and discovery, must be accompanied by structure and flexibility. When you follow exactly what an already overcrowded marketplace tells you to do, then how will your brand stand out above the rest? You’ll drown and be conformed to the “Gospel of Sameness” just as many other businesses have done. Because of the multitude of voices out there, only the strongly, authentically branded businesses will survive in this day and age where the human attention span is shorter than that of a goldfish (9 seconds).