In your brand, you need to first know what your message is in order to present relevant, consistent messaging.
In your brand, you need to know first what your message(s) is in order to present relevant, consistent messaging. I am a firm believer of context first followed by the creative process. Consistently expressing your brand and its unique messaging should drive all of your creative as well as your marketing efforts—nothing more and nothing less. So make sure that you’re consistent in everything regarding your business and in building your brand. Relevancy, consistency, and connection are key to the survival of your business. Stay tuned at the end of the month as my post will center around connection. It will definitely be interesting!