Do you have the correct undergarments? Is your business dressed properly in the right foundational garments or are the undergarments ragged? In order for the outer garments to fit well (which would be anything that the public sees such as your marketing efforts including your logo), you need the foundation to be right which may mean going nude (or going back to your brand’s basics). We founded The Brand Naked Agency™ because we were tired of rushing through projects that had no meaning and were created just for the sake of having some kind of logo design or marketing materials for an event or advertisement. In businesses and organizations, if the foundation is ignored or not developed properly, marketing efforts become harder and futile with little or no ROI (return on investment). When we developed marketing materials for clients, we knew that we could and did complete their projects quickly (as per their requests), but at what cost? Just to have something quickly for an event was not going to cut it. We were doing a major disservice to our clients and wanted to help them at a deeper, more meaningful level.
We believe that businesses need to focus on what they do best, leverage their brand consistently and make their business relevant by authentically connecting with and answering their customers wants or needs. And we’re not talking about just any customers—but rather connecting with the right customers for their businesses. In order for that to happen, a bridge must be developed and or reinforced between your brand and customers.