Do you have the correct undergarments? Is your business dressed properly in the correct foundational garments? If you do have undergarments for your brand, do they fit or are they ragged? For the outer garments to fit well (which would be anything that the public sees such as your marketing efforts and which, of course, includes your logo), you need the foundation (undergarments) to be fitted properly. You may need to start over by going nude (or going back to your brand’s basics) to get that perfect fit.
The Brand Naked Agency™ was founded because we were tired of rushing through projects that surface-focused, had no meaning, and were created only for the sake of having some kind of logo design or marketing materials for an event or advertisement. If the foundation of a business is ignored or not developed properly, marketing efforts become harder and futile with little or no ROI (return on investment). When we developed marketing materials for clients, we knew that we could complete their projects swiftly (as per their requests), but at what cost? Just to have something fast for an event was not going something that we wanted to continue to do. We realized that we were doing a major disservice to our clients and were determined to make it our mission to help them at a deeper, more meaningful level.