Do you have the correct undergarments? Is your business dressed properly in the correct foundational garments? If you do have undergarments for your brand, do they fit or are they ragged? For the outer garments to look appropriate (which would be anything that the public sees such as your brand voice and how it looks), you need the undergarments (or foundation) to fit properly. You may need to start over by going nude (or going back to your brand’s basics) to get that perfect fit.
The Brand Naked Agency™ was founded because we were tired of rushing through projects that were surface-focused, had no meaning, and were created only for the sake of having some kind of logo design or marketing materials for an event or advertisement. If the foundation of a business is ignored or not developed properly, marketing efforts become harder and futile with little or no return on investment. When we developed marketing materials for clients, we knew that we could complete their projects swiftly (as per their requests), but at what cost? Just to have something rushed or to look pretty for an event was not something that we wanted to do. We realized that we were doing a major disservice to our clients and were determined to make it our mission to help them at a deeper, more meaningful level.